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Health Promotion Board’s Travel Free Scheme
Channel 8 – Frontline (前线追踪), JUNE 2013


With the recent launch of the HPB’s Travel Free Scheme, more Singaporeans are taking advantage of the free travel fares to come in early to the gyms to exercise. With a morning fitness regime, it is easier for an individual to stay consistent and committed to the workouts. This is because social appointments or fatigue from a long day often lead to skipped evening workouts, which can now be avoided. Morning exercises reduce the risk of something cropping up in the day that will replace exercise out of your schedule; assuring exercise does not have a chance of taking a backseat when schedules get hectic.







Fitness Chains Flex Their Muscles in Singapore
CHANNEL U, MAY 2013


Health is a primary concern for individuals, and it is also the basis for many business opportunities. Vying for a slice of the local health market is Britian's flamboyant businessman, Richard Branson, who has announced that Singapore will be his fitness centre's first stop in Asia. Last year, an Indonesian gym franchise had also entered the Singapore market with two outlets at one go. With the increased competition from global players, many of the local gyms are making inroads into the heartland. How many more gyms can the local market take before it becomes saturated? Can consumers expect cheaper fees with the increased competition?







Grow Monster Quads
MEN’S HEALTH MAGAZINE, MAY 2013


Target your anterior thigh muscles with  the seated leg extension.

 

Well-conditioned quadriceps act as shock absorbers that protect your knees, according to researchers at the University of Delaware in the US. The best exercise for beefing up this useful group of muscles is the seated leg extension. “This is because it trains the four muscles that make up your quadriceps.” says Wendy Cho, True Fitness master trainer.







Static to Dynamic
EXPAT LIVING MAGAZINE, MARCH 2013


Who has the time or inclination to exercise for hours each day? True Fitness’ all-in-one Synrgy360’s robust training frame anchors multi-tasking apparatus such as the TRX, the rebounder, battling ropes and monkey bars, and boasts seven exercise areas, four customised training spaces and three suspension zones. Each station within the 30-minute circuit works two major muscle groups, elevates your heart rate and energises the metabolism. You’ll soon realise improved stamina, muscular endurance, flexibility, power and coordination.







Burn & Grow
MEN’S HEALTH MAGAZINE, MARCH 2013


Use lactic acid training to amp up your growth hormones, metabolise fat and build lean muscle.







Short Circuits
HER WORLD MAGAZINE, MARCH 2013


The trendy way to work out: Circuit Training. It gives you great calorie burn and strengthens muscles.

 

GOOD FOR: BUSY EXECUTIVES







Cover Guy Muscles
MEN’S HEALTH MAGAZINE, FEBRUARY 2013


TV Personality Paul Foster takes a break from his hosting-filming-modelling schedule to front the Men’s Health Cover. Here’s how he keeps his photo-worthy pecs in check.

 

When Paul Foster walked into our studio, he looked like he’d just come from a gym — dressed down, fresh-faced and a little drained. He later told us that he did, indeed, just come from the said location. Very rarely does he find an excuse to skip working out. Four-hour cover shoot in the afternoon? No matter.







Rise of the Machines
SHAPE MAGAZINE, JANUARY 2013


Whether you’re a gym noob or not, you should be pumping iron. Meet your new best friends for circuit training.
BY LI YULING. PHOTOGRAPHY: WONG WEI LIANG

 

How many of you have shied away from the gym, afraid to enter the unfamiliar territory of heaving beefcake and menacing machines? You’re not alone.







Only the Strong
ELLE MAGAZINE, JANUARY 2013


Tired of the usual fitness routines? Get a fresh start with these out-of-the-box exercise classes to push yourself beyond the usual limits.

 

SH'BAM - What's it about? 








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